Animation and Explainer Videos: A Great Way to Market Your Business

Animation is a great way to market because it can be used to make videos that are interesting to watch and explain complicated ideas in a straightforward way. Explainer films are a great way to use animation because they can teach people about a product, service, or idea and keep their attention.

Why is using animation and explainer videos in marketing a good idea?

When used in marketing, animation and explainer videos have many advantages. 

• It increases brand awareness: When people see a well-produced animated video, they are more likely to remember the brand and the products or services it offers.
• It improves customer engagement: Animated videos can be used to educate viewers about a product or service, and they can also be used to promote special offers and discounts.
• It boosts sales: Animated videos can be used to persuade viewers to buy a product or service by showing them how it can benefit them.
• It improves SEO: Animated videos can help to improve your website’s SEO ranking by making it more likely to appear in search results.
• Increases social media engagement: Animated videos are more likely to be shared and liked on social media than other types of content.

Creating Effective Animation and Explainer Videos

Here are some pro tips to remember while creating animation and explainer videos:

• Begin with a specific objective in mind. After watching your film, what do you want your audience to know or do? You can modify your script and images to accomplish your aim once you are aware of it.
• Make sure your videos are succinct and direct. The duration of the videos should be no longer than two to three minutes. Because viewers have limited attention spans, it’s critical to communicate your point clearly and concisely.
• Make use of excellent audio and pictures. Your video needs to be both aesthetically pleasing and simple to follow. To provide your viewers with a polished and interesting experience, use high-quality animation and sound effects.
• Relate to an interesting tale. Content that tells a story is more likely to be remembered and to pique interest. Make use of your film to convey a narrative about your business, service, or product.
• Include an action call. Describe the action you want your viewers to take after seeing your video. Do you want them to go to your website? enroll in your newsletter? purchase something? At the end of your video, include a clear and simple call to action.

Here are some examples of animation and explainer videos that work well:

• Dropbox: Dropbox’s animated explainer video is a simple but effective way to explain what Dropbox is and how it works. The video is visually appealing and easy to understand, and it tells a story that viewers can relate to.
• Slack: Slack’s animated explainer video is another great example of how to use animation to explain a complex product in a simple way. The video is funny and engaging, and it does a great job of explaining the benefits of using Slack.
• Khan Academy: Khan Academy is a non-profit organisation that provides free online educational resources. Khan Academy’s animated videos are used to teach a variety of subjects, from math and science to history and English. The videos are clear and concise, and they are a great way to learn new concepts.

In a nutshell, animation and explainer videos are powerful tools for marketing. By following the tips and best practices above, creating engaging and informative videos should no longer be a hard nut to crack.